March Madness, Marketing, and March Hares

March Madness usually refers to basketball. For many writers, the madness of March is the push to get older manuscripts finally finished, to begin new stories that have been kicking around in their heads for too many long winter months, and to figure out that elusive creature called “marketing.”

I know I’m definitely juggling all three as I finish up Book 4 of The Defiant Hearts series, which should have been finished and published about two years ago. At the same time, I couldn’t help but write back cover copy for two books that don’t exist yet. The characters have been nagging at me to get started so, at the very least, I wrote the bcc so they know I’m serious. Those pushy people in my head. Sheesh!!

Lastly, I’ve been delving into the land of newsletter marketing. Many writers, including a good friend of mine, were stranded by the closing of one business that handled relatively inexpensive emailings to large lists of thousands of subscribers. The next closest seemed to be prohibitively expensive since my friend has 25,000 signups to her newsletter. Then I discovered that for me to help her produce her newsletters, I don’t have to go with the expensive, canned variety, such as MailChimp, Mailer Lite, AWeber, or Constant Contact.

No, for very short money, under $50 per year, I can use a WP plugin to integrate her newsletter signups to her list and send her emails from an independent SMTP. This part is important since it might be a headache (meaning slow and unwieldy) to use her website’s host server to send out 25,000 emails at once.

Too technical for many, I love figuring this stuff out. All part of my March Madness routine, adding more things to my plate until I’m running around like a March hare!!! Honestly, maybe I look more like this guy on the right:

Cover of Presenting Lady Gus

I love the cover created by Philip Re. And the happy couple is standing in front of the real Thornbury Castle featured in the story.

Meanwhile, I am still enjoying a warm reception to my latest novella, Presenting Lady Gus. If you haven’t picked up a copy yet . . . click here. And if you already have, I would be grateful if you could leave a review.

Happy Spring!!

 

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